{"id":2382,"date":"2020-08-10T21:47:28","date_gmt":"2020-08-10T21:47:28","guid":{"rendered":"http:\/\/madnoodlestudios.com\/?p=2382"},"modified":"2020-08-11T16:39:06","modified_gmt":"2020-08-11T16:39:06","slug":"testing-android-game-promotion-with-200-on-appbrain-applovin-and-chartboost","status":"publish","type":"post","link":"http:\/\/madnoodlestudios.com\/pt\/2020\/08\/10\/testing-android-game-promotion-with-200-on-appbrain-applovin-and-chartboost\/","title":{"rendered":"Testing Android game promotion with 200$ on AppBrain, Applovin and Chartboost"},"content":{"rendered":"
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We recently published our game on the Playstore and as we all know, unless you have already a big following it\u2019s simply impossible to gain traction and visibility without advertising your app.
\nSince we are a small team of three people with no online presence at all, we decided we should experiment with a small amount of money with a few ad networks, and depending on the results we might try spending a little more.<\/p>\n

To better understand our strategy and our problems(and also, because the game is great, really!), you should download and play a few minutes of our game Hyper Cell Defense :<\/p>\n

HYPER CELL DEFENSE<\/a><\/strong><\/span><\/h4>\n<\/div>\n<\/div>\n<\/section>\n<\/div>

I created an account and considered a few ad networks, but with many of them I didn\u2019t even manage to create a campaign for various reasons.
\nThat left me with the three providers that I actually managed to create and test a campaign:\u00a0AppBrain<\/strong>,\u00a0Applovin<\/strong>\u00a0and\u00a0Chartboost<\/strong>.<\/p>\n

Before delving into the details, it is important to quickly remind you a few of the important terms that I will be using:
\nCPM<\/strong>: Cost per Mille \u2014 How much is spent so that your ad is shown 1000 times.
\nCPI<\/strong>: Cost per Install \u2014 How much will cost, or has costed to acquire an install.
\nCPC<\/strong>: Cost per Click<\/p>\n

Most of the ad networks work with CPM\/CPC model, meaning you pay a fixed amount for 1000 impressions or for a single click. This however, does not guarantee you will get any number of installs if you in some way screwed up your campaign.
\nSince we are complete newbies in the subject, we chose to go for CPI. This way we would know exactly the number of installs we will be getting for our short budget.<\/p>\n

For the ad formats,\u00a0Appbrain<\/strong>\u00a0displays a banner that looks like this:<\/p>\n

\"Appbrain<\/p>\n

Appbrain Banner<\/span><\/h6>\n<\/div>

Chartboost<\/strong>\u00a0and\u00a0Applovin<\/strong>\u00a0allows you to upload a set of creatives. We used four different videos, and this is the one that performed better:<\/p>\n<\/div>